Targeting your Customers.
It is essential to understand that promoting websites on Search Engines is a very highly targeted process. It needs careful consideration by the website owner and website designer.
The correct choice of your targeted search term, is of paramount importance and must properly researched.
You won’t get results by simply filling metatags with every related word you can think of.
You should very carefully select keywords that you know your customers will use, to form your targeted search phrases. These words must then be properly used in your website page titles, descriptions and page text. That is the best way to gain good, targeted, Search Engine rankings.
This selection process should ideally be done before your website is designed. Here are two good reasons why:
- If your products / services and marketplace are diverse, different search phrases will be used. Better results are often obtained by building small, dedicated sites for individual products / services. These can be targeted directly to customers searching specifically for each product (and linked to each other if appropriate).
- It is much easier to make a site Search Engine friendly when it is being built. Otherwise a site is likely to need changes made to incorporate main keywords throughout the marketing text, metatags, links, etc.
Design affects how
well websites rank on Search Engines.
Websites made with frames or Flash can rank poorly. Homepages
made with many graphics and little or no text should also be
avoided.
Attempts to fool Search Engines such as cloaking, invisible
text, duplicate metatags, multiple domain names, creating hundreds
of links, etc. should also be avoided. (These are banned from
use with this service)
Search Engine Submission.
There are people who are saying you no longer need to submit to Search Engines. Don't be fooled by what they say - if that was the case why would Search Engines have site submission facilities?
Search Engines can only list your site if they can follow a link to it or you submit it.
The fact is that any new site needs to be submitted to Search Engines, they are unlikely to find it otherwise. And as far as Directories such as Open Directory, (on which the Google and many other Directories are based), there simply is no option - you must submit to be listed.
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How long to get listed?
Your site will start to appear on Search Engines within two weeks of your payment. Listing periods do vary though and it can take anything from a few days to months before your website appears on some Search Engines.
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Which Search Engines?
Top referrers for most websites will be Google, Yahoo and MSN. The order may change often as the Search Engines change their ranking methods regularly.
However others should not be ignored so with our basic service your website will be submitted manually to a selection of top Search Engines, Directories and new Search Engines.
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Costs - Basic service
UK - £300 per year.*
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Reporting
You need to monitor your ranking on Search Engines regularly,
otherwise your competitors are likely to overtake you. Search
Engines also change their ranking methods regularly so your
site may need changes to maintain it's position. You may also
need to re-evaluate your keywords from time to time.
Do not make the fatal mistake of not maintaining your website.
We can provide a ranking report every 4 months that will
show the current position of your website on the Search Engines
it has been submitted to. This service costs £120 per year.
